Everything you always wished to know and never dared asking about the electronic cigarette. From its chinese inventor to the business of e-cig aromas, did you know that most of users are heavy smokers trying to quit? An investigative documentary to demistify media reports and public health authorities bizarre assessment.
A long feature, investigative TV documentary for the Swiss public broadcaster on the bizarre story of the light cigarettes. A scam that let us all believe, dozens of years long, that light cigarettes were less harmful than the normal ones. An amazing story of our days, packed with marketing strategies, public health authority idiocy and much more. Nei prossimi mesi la dicitura light dovrà scomparire dalla sigarette. Per almeno due decenni ai consumatori è stato fatto credere che questo tipo di sigarette fossero meno dannose alla salute. Un autentico inganno.